Friday, April 17, 2020

Wordpress plugins: the best ones for your blog


If you have a corporate blog, WordPress is the best software to manage it with. But what are the best plugins, which you just can't do without?

For content management, WordPress is the best solution. It doesn't take much knowledge, or even a lot of time, to understand how this open source software works. An ease of use that motivates its success, along with the many plugins that can be installed.

The extensions, and therefore the WordPress plugins, are infinite. They are quick to install, and can equip your blog with many functions . However, it is good to choose only those that really serve their purpose, as their abuse can be counterproductive: by adding many plugins to your blog / site, it becomes heavier and slows it down. And this is never a good thing.

Here, however, are the indispensable WordPress plugins .

SEO by Yoast

The goal of those who have / manage a blog is to get it on the search engines, so that users can find it in their searches. Optimizing it is fundamental , and among the indispensable WordPress plugins there is one that serves just this: SEO NYC By Yoast.

By installing it you can quickly process and edit Google meta tags (title, description), understand where to improve your texts (thanks to the readability score and the indications provided), get social preview. In short, a really useful tool.

Akismet

Among the best WordPress plugins, Akismet is a very useful antispam . By acting as a filter against unwanted comments (whether these bots or malicious users), it always works and is equipped with machine learning. Thus, blocking comments becomes simple.

W3 Total Cache

Among the characteristics that each site / blog must have, one is speed: slow-loading pages discourage the visitor, who will choose a competitor, and are frowned upon by Google.
With W3 Total Cache you prevent this from happening: by creating static HTML pages, loading times are reduced . In essence, it allows you to view a web page simply by accessing the cache data, where images and texts of the searched page are temporarily visible. The blog gains in loading times and its weight is reduced by up to 80%: elements that translate into greater speed and SEO optimization .

Contact Form 7

Since WordPress does not provide a contact form by default , among the indispensable WordPress plugins there is one that makes up for this lack: Contact Form 7.

Fundamental to obtain messages, and therefore to transform the blog into an inbound marketing tool, it allows the user to send emails with requests for information and use the data collected for email marketing campaigns .

OptinMonster

For a corporate website or blog, retaining customers is important. Hence the usefulness of a Lead Management that provides assistance to its users, such as the premium plugin OptinMonster.
In just a few minutes, the integrated drag-and-drop editors allow you to create forms that allow you to obtain a user's e-mail address or phone number for a first contact. And, thanks to the A / B tests , it is possible to compare the effectiveness of the different variants.

WooCommerce

Do you want to create an online store , where you can offer your products / services to users (perhaps using the blog as a vehicle to bring them to purchase)? The plugin that is right for you is WooCommerce: using the WordPress interface, easy and intuitive, you can manage every step of the sale.

In essence, it is a sort of assistant: it generates a section with the four key points of an e-commerce (shop, cart, checkout, my account), and allows you to create your favorite design and navigation . For an efficient but personalized site, equipped with all the necessary features to attract and retain the customers of your e-commerce.

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