What is SEO Audit and why it is important

Can SEO Audit really improve your site's ranking and increase traffic? On the PMI Blog we try to clarify

Before even looking good, a website must be functional. It is built to "please" Google. Here therefore that working on its contents is fundamental , taking care of SEO thanks to the support of ad hoc tools. Among these there is the SEO Audit, a global SEO analysis which - through the elaboration of a pdf document - provides important information on the quality of its site, both from the point of view of the structure and from the point of view of the contents.

What is SEO Audit? With this term, various techniques are grouped together which, implemented by an SEO Audit software or by an expert in the sector, analyze the site from a technical, structural, content and competitive point of view , in order to identify the SEO problems that they compromise its indexation. A fundamental analysis, in the SEO Check phase .

SEO Audit, a strategic tool

Whether you have a website, a blog or an e-commerce, the SEO Audit proves to be strategic: it is in fact the perfect tool to have a clear idea of ​​how your project is working, and to understand where and how it needs to be improved . Only with the SEO Check it is possible to identify the strengths and weaknesses of your site , so as to conquer the top positions on search engines by intercepting customers who are looking for the topic they are talking about, or the products / services offered.

How does SEO Audit work? First of all it studies the competitors , to obtain a general vision of the sector of reference through the analysis of the competition . He then moved on to On-page SEO , and therefore analyzed the architecture of his website, the HTML code and the contents, with the aim of making all the best necessary for an optimal User Experience.

In fact, there are many questions to which he answers: the analysis thus made checks that the links are logical, that navigation is intuitive, that the pages are all reachable, that the links are functional. And it carries out an in-depth check on the contents , so as to understand if the best keywords have been identified, if the published texts are SEO optimized and if there are no duplicate pages. Finally, the SEO Audit analyzes the backlinks , going to study which and how many links lead to the site, to strengthen link building.

How to do an SEO Audit

To make an SEO Business Audit, there are several tools that can be used. First of all, Seozoom : perfect solution to analyze the keywords used and the quality of the links, quickly scans the website and provides a report in pdf format . It is not a very thorough analysis, but it is enough to get an idea of ​​the visibility of the site on search engines.

To find any errors, a crawling simulator like Visual SEO is very useful , while Similarweb provides useful information such as traffic estimates from ADV campaigns and social networks.

However, although tools are important allies, a professional's contribution is equally. It is to interpret the data obtained, but also to carry out a "manual" and in-depth SEO NYC Audit that gives a clear indication of the problems that the website presents. Problems that, if resolved, can make that same site take off on search engines thanks to data driven marketing strategies .