If you have a corporate blog, WordPress is the best software
to manage it with. But what are the best plugins, which you just can't do
without?
For content management, WordPress is the best solution. It
doesn't take much knowledge, or even a lot of time, to understand how this open
source software works. An ease of use that motivates its success, along with
the many plugins that can be installed.
The extensions, and therefore the WordPress plugins, are
infinite. They are quick to install, and can equip your blog with many
functions . However, it is good to choose only those that really serve their
purpose, as their abuse can be counterproductive: by adding many plugins to
your blog / site, it becomes heavier and slows it down. And this is never a
good thing.
Here, however, are
the indispensable WordPress plugins .
SEO by Yoast
The goal of those who have / manage a blog is to get it on
the search engines, so that users can find it in their searches. Optimizing it
is fundamental , and among the indispensable WordPress plugins there is one
that serves just this: SEO NYC By Yoast.
By installing it you can quickly process and edit Google
meta tags (title, description), understand where to improve your texts (thanks
to the readability score and the indications provided), get social preview. In
short, a really useful tool.
Akismet
Among the best WordPress plugins, Akismet is a very useful
antispam . By acting as a filter against unwanted comments (whether these bots
or malicious users), it always works and is equipped with machine learning.
Thus, blocking comments becomes simple.
W3 Total Cache
Among the characteristics that each site / blog must have,
one is speed: slow-loading pages discourage the visitor, who will choose a
competitor, and are frowned upon by Google.
With W3 Total Cache you prevent this from happening: by
creating static HTML pages, loading times are reduced . In essence, it allows
you to view a web page simply by accessing the cache data, where images and
texts of the searched page are temporarily visible. The blog gains in loading
times and its weight is reduced by up to 80%: elements that translate into
greater speed and SEO
optimization .
Contact Form 7
Since WordPress does not provide a contact form by default ,
among the indispensable WordPress plugins there is one that makes up for this
lack: Contact Form 7.
Fundamental to obtain messages, and therefore to transform
the blog into an inbound marketing tool, it allows the user to send emails with
requests for information and use the data collected for email marketing
campaigns .
OptinMonster
For a corporate website or blog, retaining customers is
important. Hence the usefulness of a Lead Management that provides assistance
to its users, such as the premium plugin OptinMonster.
In just a few minutes, the integrated drag-and-drop editors
allow you to create forms that allow you to obtain a user's e-mail address or
phone number for a first contact. And, thanks to the A / B tests , it is
possible to compare the effectiveness of the different variants.
WooCommerce
Do you want to create an online store , where
you can offer your products / services to users (perhaps using the blog as a
vehicle to bring them to purchase)? The plugin that is right for you is
WooCommerce: using the WordPress interface, easy and intuitive, you can manage
every step of the sale.
In essence, it is a sort of assistant: it generates a
section with the four key points of an e-commerce (shop, cart, checkout, my
account), and allows you to create your favorite design and navigation . For an
efficient but personalized site, equipped with all the necessary features to
attract and retain the customers of your e-commerce.
